Marketing Services Packages & Pricing

Introducing Point Pricing

PR 20/20 uses a proprietary Point Pricing model. Each project within a campaign is assigned a fixed-point total (e.g. short blog post = 3 points) based on value creation rather than hourly estimates.

Regardless of how much time is invested to complete each project, the point totals remain constant, thereby ensuring that clients get the full value of every dollar spent.

Point allocations are defined at the start of every month, and are based on an agreed-upon scope. This allows for more efficient and accurate forecasting and planning.

Pro

PR 20/20's most popular plan, the Pro Edition is designed for SMBs in need of an outsourced marketing team to drive growth. It’s also an ideal package for larger enterprises seeking inbound marketing specialists to support products and divisions, or specific funnel goals, such as demand generation.

The standard package includes: a monthly inbound marketing GamePlan and campaign performance scorecard, 54 points per month, a dedicated PR 20/20 account team, an online Client Center and full campaign management.

The Pro Edition also includes add-on features at no extra cost, such as media monitoring alerts (up to 5 keywords) and Monthly Google Analytics Report [beta].

Enterprise

The Enterprise Edition is ideal for businesses seeking aggressive inbound marketing campaigns with fully integrated activities across search marketing, social media, content marketing, public relations, strategy, analysis, automation and more.

The standard package includes: a monthly inbound marketing GamePlan and campaign performance scorecard, 87 points per month, a dedicated PR 20/20 account team, an online Client Center and full campaign management.

The Enterprise Edition also includes add-on features at no extra cost, such as media monitoring alerts (up to 10 keywords), Google Analytics Dashboard Setup, and Weekly and Monthly Google Analytics Report [beta]. Enterprise clients also receive a complimentary full-day strategy workshop ($10,000 value) following the first six months of engagement.

“PR 20/20 readily and seamlessly serves as an extension of our marketing team. They have been a reliable, trusted partner of ours for many years. They provide strong, insightful counsel to our team around media relations and comprehensive marketing campaigns. Their knowledge of account-based marketing – from planning to execution – is truly valuable as we increase our focus on demand generation and proving marketing’s role as a revenue-generating partner.”

Suzanne Basista

Marketing Communications Strategist, JLL

“We engaged with PR 20/20 for their reputation with inbound marketing and lead generation, and have been amazed at the depth of talent and experience they bring in all areas. Not only does everyone on the team seem highly skilled, but they are also very well integrated as a group so everyone knows what is going on, projects are tightly coordinated, and we have had zero delays, surprises or rework.”

Reed Stith

Growth Advisor, MAGNET

One-Time Project or Workshop

Jumpstart your marketing program.

Marketing Growth Hackathon ($5,000+)

This interactive event brings key stakeholders together to solve business growth challenges.

Our team presents PR 20/20's unique six-step planning model to help you prioritize marketing goals and quickly identify campaigns with the greatest probability of success. The final deliverable includes actionable marketing campaigns and quick wins that can be activated in 30 days and executed in 90 days.

Find, Pilot & Scale Marketing AI ($10,000+)

We've launched the first beta products in our suite of Intelligent Automation Solutions to help our clients reduce costs and increase revenue.

Using AI technologies—such as machine learning, natural language processing (NLP) and natural language generation (NLG)—we achieve cost reduction by completing repetitive, time-intensive activities more efficiently. And we drive revenue growth through more predictive, personalized and targeted marketing.

1-6 Month Marketing Project (Priced by Project)

Not ready to commit to ongoing services? Start with a personalized project that establishes your marketing foundation. Tell us what you need, and we will create a personalized GamePlan to achieve it.

Marketing projects are designed to do one of the following:

Strengthen the marketing foundation.
Improve your marketing and technology infrastructure.
Understand your buyers better, through buyer personas and market research.
Grow your contact base with a lead generation campaign.
Enable sales through improved technology and processes.
Refresh or redesign your website and/or blog.
Augment your marketing team capacity and capabilities.
Define your organization’s vision and innovation.

Marketing and Business Consulting

Improve your marketing strategy, technology and story from professionals who have delivered results.

Regular or ad-hoc consulting available.

While the majority of PR 20/20 clients are long-term, campaign-based engagements, our senior consultants are available to take on limited, high-priority projects in the areas of:

Analytics.
Brand identity.
Crisis communications.
Marketing technology integration.
Research.
Strategic planning.

5-Hour Consulting Blocks ($1,000+)

Schedule an hour a week, an hour a month, or another timeline to utilize the practical experience our senior consultants have across different industries, companies and areas of marketing.

Transparent Pricing

Introducing Point Pricing

Customized Marketing Services

Ongoing Marketing Services

Starter

Entry-level service package designed for small businesses.

$3,500

Basic

Great for basic overall marketing consult and support, or specialized services.

$6,000

Pro

Drive growth with marketing consulting and services designed to solve challenges and achieve goals.

$9,500

Enterprise

Ideal for businesses seeking full marketing support or aggressive campaign results.

$15,200

Starter

Basic

Pro

Enterprise