Marketing Resources

We are committed to advancing the industry through collaboration. 

Featured Webinars 

Missed out on the live event? No problem. Catch up on what you missed and listen to the on-demand webinar. 

The Marketing Growth Hackathon

Lacking new ideas? This webinar is for you if you want to learn how to build a performance-driven organization that exceeds ROI expectations and outpaces the competition.

Watch the webinar.

Piloting AI

There are two primary reasons you should consider seeking AI-powered solutions in your marketing: 1) reduce costs and/or 2) increase revenue. Join the on-demand webinar that teaches you how to pilot AI.

Watch the webinar.

Bringing Structure and Meaning to Numbers

When it comes to marketing data, quality over quantity applies. Marketers must excel at bringing structure and meaning to numbers, and then be prepared to adapt strategies in real-time based on the results (or lack thereof). 

Watch the webinar.

Hacking Inbound

Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, Paul Roetzer presents a wealth of tools and tips designed to make an immediate impact on your business

Watch the webinar.

Interactive Tools 

Leverage free assessments powered by PR 20/20 and the Marketing AI Institute to improve your marketing program. 

Marketing Score

Evaluate your marketing across six core areas, uncover valuable context and insights, and receive actionable recommendations to improve performance. 

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AI Score for Marketers

AI can be a competitive advantage. Explore and rate dozens of AI use cases, and get personalized recommendations from AI-powered vendors. 

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Join us for the Marketing AI Conference (MAICON) to transform your marketing, and your career. 

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Featured Downloads

Check out these free assets to accelerate your marketing program and gain insight into the PR 20/20 approach. 

Performance Pack

The Marketing Performance Pack is an Excel workbook with resources and templates that complement The Marketing Performance Blueprint. The assets included are designed to help you build core strength, and connect actions to outcomes.

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Sample GamePlan

Point Pricing ensures clients get the full value of every dollar spent, regardless of how much time it takes to deliver. Points provide total transparency into pricing, progress, performance and resource allocation. So what does 300 points get you? Find out. 

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Content Calendar 

Every strategic content calendar should map content to specific personas across the sales cycle. Using this template, take a more strategic approach to content topics, types, CTAs, and much more.

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Marketing Audit

The comprehensive audit is your one-stop resource to zero in on marketing talent, tech, strategy and performance. Using this template, uncover questions to guide more strategic marketing planning.

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Case Studies 

Get an inside look at how PR 20/20 works with its clients to drive marketing transformation. 

Own your idea; grow your audience with storytelling.

PR 20/20 launched the Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Read how we turned it into a LLC and event busienss.

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See how Lubrizol increased website visits. 

Inside the enterprise, driving change isn't easy. In this Q&A style interview, see how Lubrizol increased website traffic by nearly 5,000% to an inbound pilot website and drove international change.

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National Association of Manufacturers (NAM) proves inbound success.

In this spotlight, we’ve featured Chris Schmitt, senior director of strategic development at NAM. Read this case study to see how Chris proved long term success through inbound. 

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Industrial Heat Sources elevated traffic, leads and sales. 

PR 20/20 helped a manufacturing equipment distributor increase traffic 123%, leads 243% and sales 27%, through strategic inbound marketing. Read the case study for details on results. 

Read more.

Top Blog Posts

On the PR 20/20 blog, our team of experts covers topics that span marketing strategy, technology, and storytelling. We recommend you start with these reads. 

Dawn of the Intelligently Automated Agency 

Today, we’re introducing three new services—Automated Press Releases, Automated Performance Reports and Piloting AI™ Workshops—but, first, the backstory . . .

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More Intelligent, More Human: The Future of Marketing Is Both 

Today, we’re charting an exciting course for the future of our company and the industry. It’s something we’ve been talking about for years, and I’m glad to share the vision here. 

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Audiences & Accelerators: Your Go-To Marketing Databases  

Ready to drive strategy and performance? I’m convinced there are two databases every marketer needs at-the-ready to do so effectively. 

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20 of the Coolest Marketing Conferences to Attend in 2020 

So as we plan for 2020, we take stock of the events we’d like to attend. Depending on what skills you’d like to hone in on, we’ve included events spanning various focus areas. 

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Books to Move Your Marketing Forward

The Marketing Performance Blueprint 

book-marking-performance-blueprint-transThe Marketing Performance Blueprint is an actionable and innovative guide to the processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. Step by step, the book shows how to tap into a scientific approach to marketing that can help steer organizations to advance their businesses, exceed ROI expectations, and outperform the competition.In addition to the wealth of information outlined in the book, The Marketing Performance Blueprint includes downloadable worksheets as part of the Marketing Performance Pack. This handy resource complements the book and features a collection of templates.

The Marketing Agency Blueprint 

marketing-agency-blueprint-bookThe Marketing Agency Blueprint is a practical and candid guide that presents 10 rules for building a hybrid agency: One that relies on digital services blended with traditional methods to execute integrated campaigns, with deep, versatile, and driven talent at the helm. The new marketing agency redefines the traditional model. It drives  profitability with efficiency and productivity instead of billable hours, measures success with outcomes, not outputs, exists in a perpetual state of change, and executes and adapts faster than competitors.

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