“Roetzer shows you how to build marketing that can drive results with today’s empowered buyers.”
— Mike Volpe, CMO, Hubspot
What makes your organization unique? What’s your value proposition?
The first stage of the GamePlan model enables marketers to do the homework necessary to put strategies in place and quickly start testing and revising. Its scope will vary based on factors such as business lifecycle stage, competitive advantage, growth goals, resources and timelines.
Gather intelligence about historical performance, technology infrastructure, potential for success, marketing assets, competitors, industry trends and resources in phase one.
Establishing the marketing basics varies based on the size and complexity of your business. The goal: gain internal buy-in and alignment around marketing goals, budget, performance metrics, and approach.
Put your marketing plans into motion, and continually test and revise. Keep resources flexible to take advantage of real-time marketing opportunities and shifts in consumer behavior.
Take a full-funnel approach to campaign development. Consider builder campaigns that will support KPIs at the top of your marketing funnel (such as visitors, subscribers and reach), and driver campaigns designed to generate leads, sales and loyalty.
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