Gather intelligence, learn the market, and forecast potential for success.
What makes your organization unique? What’s your value proposition?
The first stage of the GamePlan model enables marketers to do the homework necessary to put strategies in place and quickly start testing and revising. Its scope will vary based on factors such as business lifecycle stage, competitive advantage, growth goals, resources and timelines.
Gather intelligence about historical performance, technology infrastructure, potential for success, marketing assets, competitors, industry trends and resources in phase one.