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2016 is the Year for Video Marketing

Posted by Shannen Laur on March 17, 2016

videomarketing.pngWho doesn’t love a good round up of predicted trends every New Year? Marketers are especially into emerging mediums, as it’s imperative we build our activities and tactics around the latest and greatest innovations.

Now that we’re nearing the end of the first quarter, we’ve noticed a reoccurring prediction for this year: video marketing. Our consumers are demanding video content more than ever, and here are a few numbers to prove it

  • 100 million Internet users watch online video every day.
  • 90% of online shoppers indicate they find video helpful for buying decisions.
  • 65% of executives visit a marketer’s website after viewing a video online.
  • Emails that include videos have a 96% higher click through rate.

Video has been on the scene for quite some time, but now it’s becoming a must-have piece of marketing strategies. It’s normal to feel that you may not have the proper equipment or skill to give into this trend. But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans.

Continue reading for three ways marketers can dive right into the video trend.

1. Explore mobile video.

We know that our target audiences are just like us—always connected on a mobile device and bombarded with content. That said, it’s hard enough to keep website visitors around long enough to understand your brand, let alone make a purchase.

But, we can combat the clutter with mobile-optimized videos to more effectively capture attention and keep visitors engaged with your brand. Research shows that YouTube saw a 100% growth in watch time on mobile devices in 2015 alone. Shouldn’t we be marketing to our visitors on the device they spend most of their time?

In addition, MagnetVideo states mobile videos are not as limited as text-based marketing. For example, mobile videos are automatically delivered in full screen, and customers immediately understand how to react to a “play” button CTA. That way you don’t have to stress wondering how text will load on each visitor’s device.

2. Enhance your social strategy.

Chances are your brand is on at least one social media channel, seeing as 9 out of 10 companies use social media. If you’ve been using the same channels and following the same format for years, now could be a great time to give your social strategy a facelift with video.

It’s easier than ever to capture video wherever or whenever, thanks to the evolution of high-definition cameras right on our mobile devices. And this gives marketers the power to instantly incorporate video into social. You can capture from mobile and upload with the click of a button.

More than 760 years' worth of video is watched daily on Facebook, and approximately 700 videos are shared on Twitter every minute. Isn’t it time your brand or company is included in those stats?

Grab your audience’s attention with featured videos on Facebook for a new promotion or upcoming event. Or, if you’re ready to try a new channel you have not yet explored, check out Instagram’s video capabilities, plus popular apps like Periscope and Meerkat.

3. Swap written content for video.

While it would be great to hire a camera crew, have the ability to edit footage and push it out quickly, we aren’t all videographers. And, that’s okay! You don’t have to necessarily create brand new content to get on the 2016 trend, but instead, repurpose pieces you’ve already created.

Content with visuals gets 94% more total views than written text alone. Consider repurposing your product how-tos or overviews into videos. In addition, plan for future webinars with your company’s thought leaders, which can be filmed and put on your website for on-demand content. 

Start with longer-form content that could be condensed into a one- or two-minute video. Include those videos on your blog and landing pages with clickable CTAs to drive more engagement and conversions.

Get started with your 2016 video goals.

Starting your video journey can be seamless with the right tools. Check out these resources to help you get started:

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What tips do you have for marketers getting started with video? Comment below and share your thoughts.

Photo credit: Pixabay, CC0 Public Domain 
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