This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.
A lot of people suck at content strategy.
Don't worry: We're only human.
Content strategy is an art and a science, after all. Humans are great at the art part. We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers.
But the science side?
Eh, not so much.
We human marketers tend to use gut feeling to determine what to publish next. Even when we do get strategic, we spend tons of time on keyword research, topic selection, and performance tracking.
Turns out, artificial intelligence (AI) can be a major help on the science side of the content strategy equation. AI-powered tools can help you create content strategies that are actually backed by data, not gut instinct, in a fraction of the time and at scale.
Discover some of our favorite ones below.
1. HubSpot Content Strategy Tool
HubSpot's Content Strategy tool uses machine learning to help marketers discover new content ideas that perform well and validate those content ideas in the most efficient way possible.
The tool offers suggestions about which topic clusters to pursue based on competition and relevance. It also automatically performs competitive research on those topics to make sure they’re worth spending time on.
The result is machine-assisted content strategy that takes a lot of guesswork—and elbow grease—out of building successful content campaigns.
CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next.
The result is an AI-powered Content Strategy Platform that automates content audits, topic research, the creation of data-driven content briefs, content promotion, and performance tracking.
BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.
The solution uses AI to discover what people are searching for and help you create a content strategy to capture traffic and consumer interest.
When creating content strategies, lack of fresh ideas can be a major time waster, as anyone who has hit a creative wall can attest.
Crayon uses machine learning to give you competitive intelligence on exactly what your competitors are doing online. You’ll be able to see how the main pages of a company’s website change over time, which in turn reveals insights about their content strategy, targeting, and messaging.
This kind of information can be a goldmine of ideas for your content marketing efforts. Just search your top competitors or brands you admire using Crayon, and get ready for a torrent of inspiration. Start using the tool for free here.
MarketMuse is an AI-driven assistant for building content strategies. The tool will show you exactly what terms you need to target to compete in certain topic categories. It'll also surface topics you may need to target if you want to own certain topics.
The result? AI-powered SEO recommendations and insights that can guide your entire content creation team.
Acrolinx is a content strategy alignment platform that helps major enterprise brands improve the quality of their content—at scale. The tool uses sophisticated AI, developed in one of Germany's top artificial intelligence research centers, to "read" your content and make sure it meets your brand standards, no matter who's writing it.
That includes analyzing and improving across thousands of factors, from tone of voice to approved language and style to how on-brand your content is. The result is consistent, impactful content across teams, no matter how big you are or what language you communicate in.
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