Why are you partnering with a marketing agency? Chances are, you want to take marketing performance to the next level.
According to the 2017-18 Global Digital Outlook report from SoDA and Forrester Research, leveraging data to make smarter and faster decisions is marketers’ top strategy for growth over the next 2-3 years. But there’s a gap. According to the same report, 43% of marketers want stronger data capabilities from agency partners.
So, how do you determine whether you’re partnering with a data-savvy and performance-driven agency? Consider the below checklist a starting point.... More