Last month, a group of the PR 20/20 crew headed to Austin for SXSW’s 30th annual conference. This trip is great for catching up on the latest trends in tech, health, space and VR; enjoying the local Mexican and BBQ food scene; listening to live music at what seems like every corner; and finding inspiration from the Austin community and SXSW Interactive programming.
One of this year’s panel sessions, Humans, Not Machines: Content Is About Connecting, is a perfect share for our own PR 20/20 blog audience. Thanks to the panelists Kate Lewis (@kcwl) of Hearst Magazines, Neha Gandhi (@nehaintown) of Refinery 29, and Lockhart Steele (@lock) of Vox Media, for sharing your experiences!
Enjoy a few of my top takeaways, and feel free to add your own take on the topic below in comments.
The Ask: With more platforms than ever before, how do we consistently create compelling content that actually resonates with our audiences?
For these top digital media editors, the answer couldn’t be more obvious: “The work of an editor today is to listen."
That ^ nugget of knowledge was easily one of my favorite takeaways on the topic, and from the trip. Especially in the data age.