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Jessica Miller

Jessica Miller is vice president of services at PR 20/20. She joined the agency in 2011 with global agency experience. She is a graduate of the E.W. Scripps School of Journalism at Ohio University, with focus in public relations. Full bio.
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Recent Posts

HubSpot’s Latest Product Updates Connect Marketing, Sales & Service

Looking for a one-stop-platform to build and maintain your website, do marketing automation (emails, social, workflows and more), and connect the dots with sales and service engagements? An all-encompassing customer experience—and the platform to make it happen—was the vision presented at this year’s INBOUND marketing conference by HubSpot.  

In his keynote, HubSpot founder and CTO Dharmesh Shah (@dharmesh) talked about alignment. He also touched on a decision most companies weigh regarding their tech stack: Do we go with a platform that has “most of what I need,” or do we assemble a group of discrete products to get what’s known as “best-of-breed?” Sidenote that there are 5,000+ options for organizations choosing from the various marketing technologies out there … So what’s Dharmesh’s recommendation? Start with a core platform, then plug in the rest for the best of both worlds.

And in true alignment with HubSpot’s own mantra to solve for the customer (SFTC, see #3), the company introduced a platform update that now spans marketing, sales, integrations (Connect) and customer engagement—all built around the HubSpot CRM.

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Last month, a group of the PR 20/20 crew headed to Austin for SXSW’s 30th annual conference. This trip is great for catching up on the latest trends in tech, health, space and VR; enjoying the local Mexican and BBQ food scene; listening to live music at what seems like every corner; and finding inspiration from the Austin community and SXSW Interactive programming. 

One of this year’s panel sessions, Humans, Not Machines: Content Is About Connecting, is a perfect share for our own PR 20/20 blog audience. Thanks to the panelists Kate Lewis (@kcwl) of Hearst Magazines, Neha Gandhi (@nehaintown) of Refinery 29, and Lockhart Steele (@lock) of Vox Media, for sharing your experiences! 

Enjoy a few of my top takeaways, and feel free to add your own take on the topic below in comments.

The Ask: With more platforms than ever before, how do we consistently create compelling content that actually resonates with our audiences?

For these top digital media editors, the answer couldn’t be more obvious: “The work of an editor today is to listen." 

That ^ nugget of knowledge was easily one of my favorite takeaways on the topic, and from the trip. Especially in the data age. 

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Marketers: 101 Ways to Add Value

Posted by Jessica Miller on December 18, 2015

“Create more value than you capture.”  Tim O’Reilly’s quote is one to live by for anyone in the service industry, on a team, or interested in being an overall good human.

At PR 20/20, we’re constantly brainstorming ways to add more value for our clients. As our CEO penned in The Marketing Performance Blueprint, we’re continually working to differentiate by doing.” Why? Well at the end of the day, how businesses perform impacts our economy, cities, and our own livelihood. When you can tie marketing efforts to bottom-line business results, you’ve created value.

The following is a running list that compiles ideas from our entire team around the theme of creating value—or becoming the best value contributors we can be, versus value consumers.

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The Most Important Email

Posted by Jessica Miller on October 29, 2015

Tom Monaghan’s (@computertom) Seven Reasons Even Your Mom Would Ignore Your Email at #INBOUND15 was filled with laughs (and email marketing tips). The gist: Most companies really struggle with email.

And to figure out why, Monaghan’s team at HubSpot looked at more than one billion emails, sent across 100,000+ campaigns, to more than 100,000 contacts, etc.—you get the picture. The data-dive result confirmed the fact that most companies really struggle with email, but it was also filled with nuggets of knowledge for making it better.

Email timing, email address source, too much or too little personalization, and more of Monaghan’s “#truthbombs” were enlightening. But the biggest note I’ve been thinking about since September ... is that first email.

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Editor's Note: Others must have agreed that it's going to be an event worth attending—just this week the conference sold out! (Congrats, team MarTech!) Add yourself to the waiting list, follow the conversation on social, or mark your calendar for San Francisco in 2015.

We’re less than a month out from the inaugural MarTech Conference in Boston, Aug. 19-20. It’s a conference aimed to prepare hybrid marketers, managers and IT pros to “harness the potential of technology-powered marketing.”

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This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find value in it too. Let us know what you think in the comments!

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How many views does your average blog post see? Is it in the hundreds? Thousands? Tens of thousands?

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“What sits on your shoulders [the brain] is the most complex object in the known universe … We would have to build a computer the size of a city block, cooled by a river, energized by a nuclear power plant to mimic the computational power of your brain.”

Yup—the brain is fascinating. The quote above is from Michio Kaku, author of The Future of the Mind, as he discusses just how powerful the human brain is on The Daily Show. The 8-minute segment is worth it if you’re feeling like getting in touch with your theoretical-physicist-side.

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CLEVELAND ­— Feb. 3, 2014 ­— Paul Roetzer (@paulroetzer), PR 20/20 founder and CEO, and author of The Marketing Agency Blueprint, will participate in the Cleveland American Marketing Association (AMA) Annual Super Bowl Advertising Review Panel on Monday, Feb. 3 at the Hilton Garden Inn in Cleveland, Ohio.

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This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find great value in it. Let us know what you think in the comments!

... More
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