This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.
Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised?
Gartner forecasts global business value derived from AI is projected to reach $1.9 trillion in 2019, ramping up to $3.9 trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue.
Meanwhile, McKinsey Global Institute projects up to a $6 trillion impact of AI and other analytics on marketing and sales, including the areas of pricing and promotion ($1.9T), customer service management ($1.0T), next product to buy/individualized offering ($1.0T), customer acquisition/lead generation ($0.7T), marketing budget allocation ($0.6T), churn reduction ($0.38T) and channel management ($0.32T).
Marketers who take the initiative to understand AI and find AI-powered solutions to business challenges will be able to intelligently automate time-intensive, data-driven activities; unearth hidden insights in analytics; activate unused data; augment predictive capabilities; and execute personalized campaigns of unprecedented complexity that drive meaningful business results.
But, how do you get started?
How do you figure out which use cases to prioritize? And, how do you navigate the hundreds of vendors touting AI, machine learning and deep learning capabilities?
Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON)—an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. Registration opens in October 2018, but you can sign up now for event updates and a special discount code.
MAICON is built to help marketers:
- Understand AI: Discover terminology, use cases, case studies, trends and technologies.
- Strategize AI: Access processes, best practices, tools, templates and resources.
- Experience AI: Engage in workshops, labs, interactive exhibits and a science fair.
- Activate AI: Explore the opportunities and challenges of piloting and scaling AI in your organization.
- Improve AI: Monitor, measure and adapt based on performance.
MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts and AI experts who are leading the way.
Who Should Attend?
The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions.
The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.
MAICON largely caters to non-technical audiences, meaning you do not need a background in data science or programming to understand and apply what you learn. The attendees who will benefit most from the conference include:
- Chief Marketing Officers
- Chief Innovation Officers
- Chief Strategy Officers
- Vice Presidents
- Higher education leaders
- Agency executives
More Intelligent. More Human.
Artificial intelligence enables professionals across all marketing categories to solve problems and achieve goals more efficiently at scale than with traditional marketing technology solutions.
In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community. AI should make us better people, professionals and brands.
A strategic approach to solving problems, identifying use cases and integrating AI is essential. New AI technologies and capabilities are emerging daily, so organizations that want to establish a competitive advantage, and stay ahead, must remain nimble.
Create Your Competitive Advantage
Visit www.MAICON.ai to learn more about the event and sign up to receive updates.