CLEVELAND – Aug. 29, 2008 – Keith Moehring, PR 20/20 marketing consultant, has been certified as a Qualified Google Advertising Professional through Google’s AdWords program. As a Google AdWords Professional, Keith Moehring is recognized by Google as having the ability to effectively launch and manage pay-per-click campaigns, as well as optimize campaigns to ensure the largest return on investment.
To become a Google Advertising Professional, Moehring had to meet the following criteria:
- Successfully sign up for the Google Advertising Professionals program and remain in good standing with Google
- Manage at least one Google AdWords account for a 90-day period
- Attain a level of at least $1,000 in total ad spend during a 90-day period
- Pass the Google Advertising Professional exam
In order to pass the Google Advertising Professional exam, individuals have to demonstrate a thorough understanding of the AdWords program features, as well as the proper technique and strategy behind keyword selection, ad copywriting, budget allocation and management, and campaign optimization.
About PR 20/20
PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.