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Writing for Results

Posted by Paul Roetzer on June 22, 2010

Business-CopywritingThere is no disputing the lead-generating value of powerful online content — blogs, ebooks, case studies, original reports, white papers, webinars, press releases, etc. — but unfortunately many businesses miss the warning signs that their content sucks, or just struggle to commit the resources needed to generate writing that delivers business results.

The reality is that continually producing premium content worthy of links and leads is not easy. It requires significant time and resources, executive support, long-term vision, internal expertise and often a willingness to share the knowledge businesses once held sacred.

But, more than anything, it requires the ability to be effective business copywriters, generating content that engages your audiences and motivates them to take action.

HubSpot Guest Post on Business Copywriting

We published a guest post — 7 Key Elements of Great Business Content — on the HubSpot Internet Marketing blog that takes a look at the core elements of effective business copywriting:

  1. Strategic
  2. Brand Centric
  3. Buyer Persona Focused
  4. Optimized for Search Engines
  5. Technically Sound
  6. Creative
  7. Results Driven

There are also some tips on how to hire writers that produce results. Visit HubSpot to read the full post, and let us know what you think.

Full Original Post on the HubSpot Blog: 7 Key Elements of Great Business Content

 

Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and PR firm. He can be found on Twitter @PaulRoetzer

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